Skip to main content

Google & H&M’s Ivyrevel will make a custom dress using your data

Google has teamed up with H&M’s digital fashion house, Ivyrevel for a new project they’re calling Coded Couture.

How it works, is that users will load up an app on their phone and they’ll be prompted to consent to their activity and lifestyle data be monitored by the app via Google’s Awareness API. The app is currently in development and it will use the Snapshot API which is used to monitor a person’s daily activity and lifestyle including things such as where they travelled, where they go to grab a bite to eat or their favourite hangout spot, the weather in their area and more.


All of this data is collected over a week and then a Data Dress dress is digitally tailored and can be ordered through the app.

235502-app_boot-9563ba-large-1485955457 235506-app_occasion-d7b05f-large-1485955460 235504-app_home-d940a6-large-1485955459 235505-app_card-461a02-large-1485955459 235503-app_dress-abc85c-large-1485955458

The idea is to help put your life and lifestyle onto a unique wearable. The actual Data Dress will mainly feature your routes and routines as lines highlighted on a map. Users will also be able to choose what kind of dress they would like.


Google says that things like material, colour, embellishment and other details are all data-driven. For example, the material that the Data Dress could be made out of, could reflect weather data such as the temperature and the dress fit can be based on the user’s activity level.

235498-kenza_dress_1-8fd19f-large-1485948420 235501-kenza_dress_3-ce1cb2-large-1485948424 235500-kenza_dress_2-86cf5b-large-1485948423 235499-kenza_dress4-fc6145-large-1485948422 235358-googledress-trio-9be6d4-large-1485842982 235357-googledress-back-f8e907-large-1485842974 235356-googledress-side-c53b16-large-1485842972


Right now, the app is in a closed beta and being used by style influencers such as Ivyrevel co-founder, Kenza Zouiten. If you’re interested in signing up to test out the app, you can sign up here.

The custom Data Dresses will start at $99 USD and the app will have a public release later this year.

Source: Coded Couture via TechCrunch

from TheCanadianTechie


Popular posts from this blog

HTC Vive now $799 in Canada

HTC has announced that they’re dropping the price of their Vive headset by $200, making $799 CAD ($599 USD), down from $1,149 CAD ($799 USD).This is likely in order to better compete with the Oculus Rift which also just recently dropped its price to $549 CAD ($399 USD).Each purchase of a Vive headset comes two base stations and two motion controllers along with a one-month free trial to their Viveport subscription, which allows users play up to five VR titles each month, you also get Google’s Tilt Brush app.“We know price is just one component of a purchase decision, but when you line up all that Vive offers, we’re building a complete VR ecosystem that customers can rely on today and for years to come,” HTC said in a statement.The HTC Vive is available from, Microsoft Store and directly from HTC’s site.Source: HTC

from WordPress

Everything that’s coming to Netflix Canada in October

Things are about to get Stranger this October on Netflix Canada.October sees the premiere of the much-anticipated season 2 of Stranger Things but lets take a look at what else is coming this month. October 1st – 7th To start of the month, we have Black Mass, which stars Johnny Depp as Whitney Bulger, the infamous gangster. Also on the 1st, sees the release of Patriots Day which tells the story of a cop on the day of the Boston Marathon bombing. On the 2nd, we see the release of Mr.Dynamite: The Rise of James Brown which is a documentary about the music icon. On the 5th, we see the release of It Was Fifty Years Ago Today! The Beatles: Sgt Pepper And Beyond which is a “rockumentary” featuring rare archival footage of The Beatles as they create their most iconic album. October 8th – 14th On the 11th, we see the release of 2015’s Goosebumps starring Jack Black. And starting on the 12th, the second season of Riverdale airs new episodes weekly. Season 4 of Voltron: Legendary Defender releases on O…

Everything that’s coming to CraveTV in November

CraveTV has a couple of titles coming in November.Starting on Friday, November 3rd, new episodes of The Beaverton will stream on CraveTV after it premieres on The Comedy Network. New episodes from season 2 will continue to air every Friday.The new Showtime comedy series, SMILF, which is about Bridgette Bird (Frankie Shaw), “a young, single mom from South Boston whose desires for relationships, sex, and a career collide with the realities of working-class single motherhood.” SMILF will air on Sundays starting November 5th at 10pm ET and run for eight episodes. The 2o-episode drama series, The Knick by director Steven Soderbergh will be available for streaming on Friday, November 10th. On November 12th at 10pm ET, is when Long Time Running, the documentary about the iconic Canadian band, The Tragically Hip on their final tour. On November 13th at 10:30pm ET, the six-part comedy thriller, Ill Behaviour will begin streaming. The Showtime documentary, George Michael: Freedom will be available …